Wednesday, May 30, 2007

Introducing Be-ON: Beganto Electronics Open Network

We are creating an online open network for the electronics industry and would like your opinion on it. Here is some background. The engineers designing electronics equipment need samples or 5-10 pieces of the components needed to go into the equipment. Samples can be purchased off the web of distributor websites or obtained from manufacturer's reps for free. Once samples for the entire board are obtained, the board can be tested and it can be determined if the design was a success. Sounds simple? Its not. A new equipment design could contain 100s of components. The first challenge is to find what the part numbers for these component are. Once you are past that hurdle, these may or mayn't be available through online distributors. Samples may or may not be available either. It becomes a challenge because your design requires 100 components from a total potential possibility of over 25 million components.

That is why we are creating an online network. It is open i.e. there is no cost to join and anyone can join. How are we doing it? By keeping it simple. The first thing that will be available through this online network will be samples. So we are engaging the manufacturers reps representing thousands of lines and inputing their information in the system. An engineer can now come to the Beganto system by accessing www.needasample.com and select the manufacturer for whom he/she wants a sample.

This request gets automatically routed to the manufacturer's rep in his territory who can get him/her that sample. Its that simple!

We think that as more engineers get their samples fulfilled through needasample.com and more reps will be able to generate design wins, component manufacturers would like to get involved too and use this as an online mechanism for sending samples and generating sales leads. As more component makers join, more engineers will join and the network will grow.

That's why this online network is call Be-ON, short for Beganto Electronics Open Network. Its the positive impact that this online program can have on accelerating new product design and innovation that gets us all at Beganto so very excited. So, what turns you ON?

Sunil Grover
co-Founder CEO
Beganto, Inc.